How Xiaomi Made Tamer Hosny Its Cultural Anchor in Egypt · The Brand Partnership Case Study
When a Chinese tech giant needed Egyptian credibility, it chose the country's biggest pop star. Here is how the partnership was...
Category:INSIGHTS
When a Chinese tech giant needed Egyptian credibility, it chose the country's biggest pop star. Here is how the partnership was...
Xiaomi shot the same campaign in Arabic, English and French — not dubbed, but performed. A case study in cross-linguistic brand c...