Capital Hills returned to the launch stage with La Colina East, its newest flagship phase in the New Administrative Capital. Strike Media produced the launch night end-to-end and headlined it with an exclusive live segment from Ruby — a star whose energy aligns with Capital Hills’ younger, ambitious buyer base.
Brand Embodiment: Move La Colina East from one more launch to a moment with its own atmosphere — high-energy, modern, unmistakably Capital Hills.
Prestigious Positioning: Ruby as a signal — a star who plays well to the modern Egyptian buyer the project is built for.
Sales & Morale Boost: Brokers and channel partners energised at exactly the moment La Colina East sales hit the street.
Acoustics & Logistics: Concert-grade audio inside a master-developer launch envelope. Stage transitions had to be invisible.
Managing Dual Moods: Sliding from the project reveal into Ruby’s set without the room losing focus on what was actually launching.
Capturing the Energy: Capturing both the developer’s product moment and the concert energy in one filming plan — every camera angle accountable to both jobs.
La Colina East launched with a Capital Hills signature: a night that delivered both the brand story and the audience story, simultaneously.
Atmosphere: Sharp colour palette, controlled lighting, the New Capital skyline as the implicit backdrop.
Star Power Integration: Ruby’s set framed as part of the launch architecture, not a standalone act — brand-first, star-amplified.
The ‘Golden’ Shot: Ruby mid-song against the La Colina East key visual — the still that did most of the next-day social work.
